That’s where the idea for Boulder Icons came from-where they do just that: highlight these innovative Boulder companies, entrepreneurs, athletes, and icons. “A lot of people don’t realize that there’s not just tech in Boulder because the tech hub is so huge right now,” Thielens told us, “So we thought it was important to highlight Boulder for all these different kinds of companies.” Not just tech ideas either-and that is something that Casals and his business partner Thielens think deserves to be highlighted. “When you’re starting a company from the ground up, working a ton of hours, and doing everything you can to get noticed, it is great inspiration to look around at the many companies in Boulder that also started with just an idea.” While this is all very impressive, it’s a type of ambition that Casals would say isn’t all that unique in Boulder. They have since released a few more pieces including hoodies, pants, and shirts while hoping to further the expansion of this collection in the near future. About a year ago, Greg Casals and Allie Thielens didn’t have their own company, but they did have a mutual vision: clothing that looks good but is also super functional and made of high performance, technical fabrics.īy October of 2014, this vision had already materialized into the launch of NINOX’s first collection-4 jackets that use technical performance fabrics in a more sophisticated way.
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